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Panacea Monthly Newsletter - April 2020
2 Apr 2020

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In these unprecedented times, now more than ever Advisers need to be in touch with clients and prospective clients, especially with such volatile markets. 

Provider firms need to keep those Advisers supported with timely, relevant content to engage with their clients and get their products and services distributed, but with no face to face meetings, no roadshows, no office, you need digital content delivery support so please continue to send us as much as possible for the Bento bulletins and use your solus allocations as needed. 

Stay well and we will look forward to seeing you all safe and sound soon.

 
 
   
 
 
 
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Thank you's and renewals
 
 
We were delighted to welcome both AXA Investment Managers and Quilter Cheviot to our stable of partners in March. We are looking forward to working with you both over the next 12 months.
 
 
 
 
 
 
 
 

Before those presentations are ripped up, have you considered using Panacea for targeted webcasts?

We can run webinars with you on our dedicated Panacea BrightTalk channel and target our Financial Adviser community by business type, volume and readership habits. Take a look here at the various ways in which you can segment to hit those you really want to be communicating with.

We can also syndicate any BrightTalk webinars that you may have already run on your own channels to our own. Just speak to Sarah for more info.

 
 
 
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We will be launching a virtual event in June 2020 to overcome the lack of face to face event opportunities.

We first launched a virtual event in 2016 but have taken some time to work with our technology partners to ensure we can provide the best interactive user experience possible. 

At £1,999 it is a very efficient way of reaching the Adviser market in a new, novel way which will be part of the norm in the days ahead.

 
 
 
 
 
 
 
 

In these difficult times, it's more important than ever to make sure your communications are hitting the right spot for Advisers and their clients.

From February to March we ran an Adviser content survey to establish the type and kind of content Advisers like to receive as well as what subject matters they find of particular interest. The survey was undertaken by 164 individuals and you can download the full results below.

 
 
 
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Don’t forget that you have an allocation of solus mail that can be used if needed. To help understand the various ways in which we can target we have put together this document which you can choose who your comms go to.

 
 
 
 
 
 
 
 

Many advisers will be using this time to get increase their CPD hours. Please send us through links to any recent CPD content you have developed so we can get it added to our Panacea CPD page.  We will be sending out a dedicated CPD Bento Bulletin in the next few weeks.

 
 
 
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Solus & Partner Article of the Month Award
 
 

Congratulations to Royal London who won our ‘most opened solus of the month’ award with their mailing Royal London Coronavirus (COVID-19)

Congratulations to FundsNetwork who won our ‘most clicked article of the month’ award with Managing client expectations in volatile markets

 
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Our Bento Bulletin recipients stand at 21,526 as at end March 2020. 
 
 
 
 
 
 
 
 
Our entire community stands at 31,972 as at end March 2020.
 
 
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Website Traffic & Top Ten Pages
 
 
 
- 1,705 Visits
 
 
 
- 3,823 Pages Viewed
 
 
 
- 2,140 Unique Visits
 
 
 
Click for more stats & view the top ten pages...
 
 
 
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The most opened Bento was on 16th March with 2,511 opens (11.7% OR)

The most clicked Bento was on 2nd March with 230 clicks (10% CTR)

 
 
   
 
 
 
 
 
 
 
Take a look at the top ten most viewed articles overall and the top ten most viewed partner articles for March 2020. 
 
 
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Download a PDF version of the monthly report if you wish to print it out and keep for future reference.
 
 
 
Wealth & money management awards
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Panacea Monthly Newsletter - March 2020
3 Mar 2020

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Read more about Marketing by the power of data & insights and the Panacea content survey currently running. 

 
 
   
 
 
 
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Thank you's and renewals
 
 

We would like to thank Rathbones for renewing with us and their continued support. We look forward to working with them in 2020.

 
 
 
 
 
 
Solus & Partner Article of the Month Award
 
 

Congratulations to Rathbones who won our ‘most opened solus of the month’ award with their mailing ‘Rathbones launch their ‘In conversation’ fund update series.

Congratulations to Royal London who won our ‘most clicked article of the month’ award with Putting a number on the value of advice

 
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Our Bento Bulletin recipients stand at 19,318 as at end February 2020. 
 
 
 
 
 
 
 
 
Our entire community stands at 29,752 as at end February 2020.
 
 
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Website Traffic & Top Ten Pages
 
 
 
- 1,687 Visits
 
 
 
- 3,352 Pages Viewed
 
 
 
- 1,309 Unique Visits
 
 
 
Click for more stats & view the top ten pages...
 
 
 
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The most opened Bento was 20th Feb with 2,255 opens (11.7% OR)

The most clicked Bento was 20th Feb with 113 clicks (5.0% CTR)

 
 
   
 
 
 
 
 
 
 
Take a look at the top ten most viewed articles overall and the top ten most viewed partner articles for February 2020. 
 
 
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Download a PDF version of the monthly report if you wish to print it out and keep for future reference.
 
 
 
Wealth & money management awards
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Panacea Monthly Newsletter - January 2020
4 Feb 2020

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Read about our highlights from 2019!

 
 
   
 
 
 
 
 
 
 

View the stats from 2019 - Site Stats, Bento Bulletins and Solus Mails. 

 
 
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Thank you's and renewals
 
 

We would like to welcome AIG, Axa Investment Managers and Merian to the community. We would also like to thank Aegon for their continued support. We look forward to working with you all in 2020.

 
 
 
 
 
 
Solus & Partner Article of the Month Award
 
 

Congratulations to Aegon who won our ‘most opened solus of the month’ award with their mailing ‘Advice Makes Sense Hub’.

Congratulations to both Old Mutual Wealth who won our ‘most clicked article of the month’ award with 'Old Mutual Wealth: PENSION: Annual allowance excess tax charges and scheme pays Thursday 30 January 2020 at 10am'

 
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Our Bento Bulletin recipients stand at 19,760 as at end January 2020. 
 
 
 
 
 
 
 
 
Our entire community stands at 30,160 as at end January 2020.
 
 
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- 1,672 Visits
 
 
 
- 3,205 Pages Viewed
 
 
 
- 1,258 Unique Visits
 
 
   
 
 
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The most opened Bento was 9th January with 2,288 opens (11.53% OR).

The most clicked Bento was 9th January with 206 clicks (9.0% CTR). 

 
 
   
 
 
 
 
 
 
 
Take a look at the top ten most viewed articles overall and the top ten most viewed partner articles for January 2019. 
 
 
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Download a PDF version of the monthly report if you wish to print it out and keep for future reference.
 
 
 
Wealth & money management awards
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Panacea Monthly Newsletter - December 2019
9 Dec 2019

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2019 has been a great year for Panacea, and that is really down to three factors, the support of our community, our partner firms and the most valuable resource, our data...

 
 
   
 
 
 
 
 
 
 

In November we launched a completely new communication with the help of Nucleus, which we are calling ‘Shōkadō’ to add to the Bento family! This is essentially a Solus mail in Bento format and contains content from one individual firm. It counts as one of your solus allocation, all the links go directly to where you want them to (as with a solus mail) and we provide data on the back of each individual section.

 
 
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Thank you's and renewals
 
 

This month we would like to welcome The Exeter to the stable of Panacea partners and thank both Prudential & M&G for continuing to renew with us. We look forward to working with you all over the coming year!

 
 
 
 
 
 
Solus & Partner Article of the Month Award
 
 

Congratulations to Aberdeen Standard who won our ‘most opened solus of the month’ award with their mailing ‘A guide to investing for income

Congratulations to both M&G and Orbis who won our ‘most clicked article of the month’ award with neck-and-neck clicks! 

M&G - ‘The importance of infrastructure
Orbis – ‘
How to deal with an erratic business partner

 
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Our Bento Bulletin recipients stand at 20,484 as at end November 2019. 
 
 
 
 
 
 
 
 
Our entire community stands at 30,860 as at end November 2019.
 
 
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- 2,636 Visits
 
 
 
- 4,610 Pages Viewed
 
 
 
- 2,207 Unique Visits
 
 
   
 
 
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The most opened Bento was 6th November with 2,533 opens (13.16% OR).

The most clicked Bento was 11th and 13th November with 169 clicks (9.5% CTR).

 
 
   
 
 
 
 
 
 
 
Take a look at the top ten most viewed articles overall and the top ten most viewed partner articles for November 2019. 
 
 
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Download a PDF version of the monthly report if you wish to print it out and keep for future reference.
 
 
 
Wealth & money management awards
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Panacea Monthly Newsletter - November 2019
5 Nov 2019

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As Q4 is well underway and for many that important budget allocation period is upon us, now is a just perfect time to reflect upon Mr Rumsfeld's famous ‘known knowns’ speech. 

“Reports that say that something hasn't happened are always interesting to me, because as we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say, we know there are some things we do not know. But there are also unknown unknowns-the ones we don't know we don't know.” 

 
 
   
 
 
 
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Thank you's and renewals
 
 

This month we would like to welcome Columbia Threadneedle to the stable of Panacea partners and thank Aviva for continuing to renew with us. We look forward to working with you both.

 
 
 
 
 
 
Solus & Partner Article of the Month Award
 
 

Congratulations to FundsNetwork who won our ‘most opened solus of the month’ award with their mailing ‘Introducing bite-sized pointers to help drive profitability for your business’.

Congratulations to Prudential who won our ‘most clicked article of the month’ award with ‘FCA Paper CP19/25 panel debate webinar’.

 
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Our Bento Bulletin recipients stand at 20,665 as at end October 2019. 
 
 
 
 
 
 
 
 
Our entire community stands at 40,000 as at end October 2019.
 
 
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- 2,962 Visits
 
 
 
- 4,881 Pages Viewed
 
 
 
- 2,463 Unique Visits
 
 
   
 
 
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The most opened Bento was 2nd Oct with 3,235 opens (16.17% OR)

The most clicked Bento was 2nd Oct with 285 clicks (8.8% CTR)

 
 
   
 
 
 
 
 
 
 
Take a look at the top ten most viewed articles overall and the top ten most viewed partner articles for October 2019. 
 
 
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Download a PDF version of the monthly report if you wish to print it out and keep for future reference.
 
 
 
Wealth & money management awards
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Panacea Monthly Newsletter - October 2019
3 Oct 2019

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In September we ran two dedicated Bento bulletins to promote the CPD content in the Panacea CPD Library. Both issues received a great response from the community and we would like to continue running these and making more of the CPD content we have on the site. 

Please provide Sarah with any CPD content to add to the Panacea CPD Library and James will ensure more CPD bulletins get pushed out, making more of the CPD related content that you produce.

 
 
   
 
 
 
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The events area continues to be one of the most viewed areas of the site. We also frequently see clicks from the ‘forthcoming events’ section of the Bento bulletins. As we go into Q4 please let James know of all the events you have running, both live and online and he will make sure these are added to the site and forthcoming Bentos to ensure your coverage is maximised.
 
 
 
 
 
 
 
 

In September we launched our Social Media guide for Financial Advisers. The guide has been really well received so far! 

 
 
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Thank you's and renewals
 
 

This month we would like to welcome Nucleus to the stable of Panacea partners. We look forward to working with you over the coming months.

 
 
 
 
 
 
Solus & Partner Article of the Month Award
 
 

Congratulations to Invesco who won our ‘most opened solus of the month’ award with their mailing ‘You are invited to the Invesco 2019 Investment Intelligence Seminars - 80 mins structured CPD’.

Congratulations to Rathbones who won our ‘most clicked article of the month’ award with ‘The Value of DFM

 
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Our Bento Bulletin recipients stand at 20,360 as at end September 2019. 
 
 
 
 
 
 
 
 
Our entire community stands at 30,669 as at end September 2019.
 
 
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- 3,506 Visits
 
 
 
- 5,670 Pages Viewed
 
 
 
- 2,880 Unique Visits
 
 
   
 
 
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The most opened Bento was 13 Sept with 3,110 opens (15.24% OR)

The most clicked Bento was 13 Sept with 346 clicks (11.1% CTR)

 
 
   
 
 
 
 
 
 
 
Take a look at the top ten most viewed articles overall and the top ten most viewed partner articles for September 2019. 
 
 
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Download a PDF version of the monthly report if you wish to print it out and keep for future reference.
 
 
 
Wealth & money management awards
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Panacea Monthly Newsletter - September 2019
3 Sep 2019

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In July we updated the Bento Bulletin and Solus analysis. This analysis covers Bento email bulletins and solus emails sent 1st August 2018 – 31s July 2019 and provide a breakdown of what works and where patterns emerge.

 
 
   
 
 
 
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The UK Financial Services market is large and diverse. This latest report looks at key metrics and trends shaping the landscape of the industry.

It is important to define your target market and make sure you can see all the Firms and Registered Individuals in it. The industry is dynamic, so distribution can be optimised by keeping track of all the changes and updating your systems to help achieve your goals.

Download this guide and read more about your industry as it stands at the moment.

 
 
 
 
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Thank you's and renewals
 
 

This month we would like to thank both Aviva and Aviva Investors for their renewal and continued support of Panacea.

 
 
 
 
 
 
Solus & Partner Article of the Month Award
 
 

Congratulations to Aviva who won our ‘most opened solus of the month’ award with their mailing ‘Aviva's equity release that's as individual as your client’.

Congratulations to Seneca who won our ‘most clicked article of the month’ award with ‘Active management and the predictability of markets #1: Eugene Fama’.

 
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Our Bento Bulletin recipients stand at 24,443 as at end August 2019. 
 
 
 
 
 
 
 
 
Our entire community stands at 33,683 as at end August 2019.
 
 
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- 3,405 Visits
 
 
 
- 5,303 Pages Viewed
 
 
 
- 2,839 Unique Visits
 
 
   
 
 
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The most opened Bento was 28 August with 2,996 opens (14.33% OR).

The most clicked Bento was 28 August with 262 clicks (8.7% CTR).

 
 
   
 
 
 
 
 
 
 
Take a look at the top ten most viewed articles overall and the top ten most viewed partner articles for August 2019. 
 
 
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Download a PDF version of the monthly report if you wish to print it out and keep for future reference.
 
 
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Whats coming soon
 
 
 

Search engine optimisation 

We are currently working on ways to improve search engine visibility and increase visits to the site.

Partner Event

We are in the early stages of planning the next partner event and as soon as we have more details we will let you know.

 
 
 

 
 
 
Wealth & money management awards
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Panacea Monthly Newsletter - August 2019
8 Aug 2019

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We have recently been asked by some existing partners and potential partners about our data cleansing process and whether we are GDPR compliant, so, I thought it would be useful to explain some more about Panacea’s unique service and as a result:

  • why we can help you target specific adviser groups 
  • why you can use click data from communications we send on your behalf to follow up with them
  • how this is done in a GDPR compliant way
  • how we ensure that Panacea data is accurate and up-to-date 
 
 
   
 
 
 
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During a meeting in July we were asked if we could produce a summary of what type of Investment Commentary advisers were particularly interested in reading about. We have consequently created a summary document, which shows the kind of articles that are most read and the articles that are most read in accordance with the sector they fall into. I hope you find this of interest. 

Don’t forget we can also target solus mails not only by demographics and volumes of business but by types of articles that have been read.

 
 
 
 
 
 
 
 

If you run BrightTALK webinars, don’t forget you can syndicate to our own ‘Panacea Adviser’ channel.

All you need to do is put a syndication request into  syndication.request@brighttalk.zendesk.com and ask that they Syndicate your specific webinars onto the ‘Panacea Adviser’ channel.

BrightTALK will then send an email through to me, to press a button to approve so it’s a really simple, easy process. 

We have 2,144 subscribers on the Panacea Adviser channel so this could be another good way of increasing the number of views your webcast receives.

 
 
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Thank you's and renewals
 
 

This month we would like to extend a warm welcome to both Zurich and Square Mile. We look forward to working with you over the coming months.

 
 
 
 
 
 
Solus & Partner Article of the Month Award
 
 

Congratulationsto Standard Life who won our ‘most opened solus of the month’ award with their mailing Top slicing relief changes advisers need to know.

Congratulations to Rathbones who won our ‘most clicked article of the month’ award with ‘Rathbones Investment Insights Q3 2019’.

 
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Our Bento Bulletin recipients stand at 23,316 as at end July 2019. 
 
 
 
 
 
 
 
 
Our entire community stands at 33,522 as at end July 2019.
 
 
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- 3,193 Visits
 
 
 
- 5,399 Pages Viewed
 
 
 
- 2,513 Unique Visits
 
 
   
 
 
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The most opened Bento was 8th July with 2,798 opens (13.38% OR).  The most clicked Bento was 3rd July with 185 clicks (7% CTR)

 
 
   
 
 
 
 
 
 
 
Take a look at the top ten most viewed articles overall and the top ten most viewed partner articles for July 2019. 
 
 
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Download a PDF version of the monthly report if you wish to print it out and keep for future reference.
 
 
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Whats coming soon
 
 
 

Search engine optimisation 

We are currently working on ways to improve search engine visibility and increase visits to the site.

Partner Event

We are in the early stages of planning the next partner event and as soon as we have more details we will let you know.

 
 
 

 
 
 
Wealth & money management awards
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Panacea Monthly Newsletter - July 2019
4 Jul 2019

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Data
 
 
 

As you know when we send out solus mails on your behalf we provide you with the details of all the individuals that clicked on on these. These are useful for your own follow up email marketing campaigns and also to justify the marketing activity undertaken. However please don’t forget that these can also prove to be really useful leads for your telephony teams. We had a conversation this week with an Internal Business Development Director who worked for a partner and they were not aware that we did that but said it would be valuable data to them!

If it would be useful for you, one of the Panacea team would also be happy to come in and speak to your telephony team contacts… Just let us know!

 
 
 
 
 
 
 

Although we are heading into the summer season where events slow down, if you have any planned for the next few months or have any webinars planned don’t forget to let James know to add them to the Events table on the site as it is frequently one of the most viewed areas of the site.

 
 
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Thank you's and renewals
 
 

This month we would like to thank both FundsNetwork and Baillie Gifford for renewing their partnership for another year and their continued support. We look forward to working with you both over the next 12 months.

 
 
 
 
 
 
Solus & Partner Article of the Month Award
 
 

Congratulations to NS&I who won our ‘most opened solus of the month’ award with their mailing NS&I launches new online service for financial advice firms

Congratulations to Aegon who won our ‘most clicked article of the month’ award with Defined Benefit Hub

 
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Our Bento Bulletin recipients stand at 23,543 as at end June 2019. 
 
 
 
 
 
 
 
 
Our entire community stands at 33,760 as at end June 2019.
 
 
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- 3,468 Visits
 
 
 
- 6,066 Pages Viewed
 
 
 
- 2,742 Unique Visits
 
 
   
 
 
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The most opened Bento was 3rd June with 3,287 opens (13.09% OR).  The most clicked Bento was 7th June with 219 clicks (7% CTR) 

 
 
   
 
 
 
 
 
 
 
Take a look at the top ten most viewed articles overall and the top ten most viewed partner articles for June 2019. 
 
 
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Download a PDF version of the monthly report if you wish to print it out and keep for future reference.
 
 
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Whats coming soon
 
 
 

Panacea Partners site

We are in the process of making some developments to the Partner site which will include a hub of useful marketing information and resources.  More information will be released as this is developed.

Search engine optimisation

We are currently working on ways to improve search engine visibility and increase visits to the site.

 
 
 

 
 
 
Wealth & money management awards
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Panacea Monthly Newsletter - June 2019
6 Jun 2019

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In May we set up Panacea Marketing alongside Faith Liveredge. Panacea Marketing will offer advisers marketing a whole raft of marketing services. Faith is an experienced communicator with a wealth of knowledge and understanding of the adviser profession. She was Marketing Manager at Nucleus for 5 years, creating innovative and award-winning campaigns. Before that she worked for Standard Life, Prudential and Royal London. In 2017 she set up her own consultancy to help forward-thinking financial advisers and planners to become more profitable through websites, communications and other laser-focused marketing techniques.

 
 
 
 
 
Q1 2019 Touchstone Analysis & Autus Data Cleanse
 
 

In May we received our Q1 2019 Touchstone Analysis which shows that advisers within the Panacea community makes up a whopping 67% total market share

View a detailed breakdown of all areas advisers within the Panacea community are writing business 

Following the Touchstone data cleanse we also updated the community breakdown. 

View Panacea Adviser demographics

 
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Thank you's and renewals
 
 

This month we welcome both Nucleus and Orbis Investments as the latest Panacea Partners.  It is great to see them both live on the site with some fresh content and new ideas.

 
 
 
 
 
 
Solus & Partner Article of the Month Award
 
 

Congratulations to Aviva Investors who won our ‘most opened solus of the month’ award, with their article: The untold story: UK Equity Income 

Congratulations to Orbis who wont our 'most clicked partner article of the month' award, with their article: Orbis Investments announced as latest provider partner for Panacea Adviser

 
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Our Bento Bulletin recipients stand at 25,299 as at end May 2019. 
 
 
 
 
 
 
 
 
Our entire community stands at 35,475 as at end May 2019.
 
 
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- 4,032 Visits
 
 
 
- 7,291 Pages Viewed
 
 
 
- 3,261 Unique Visits
 
 
   
 
 
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The most opened Bento was 8th May 2019 with 5,179 opens (21.54% OR). The most clicked Bento was 8th May 2019 with a whopping 1153 clicks (22.3% CTR)!

 
 
   
 
 
 
 
 
 
 
Take a look at the top ten most viewed articles overall and the top ten most viewed partner articles for May 2019. 
 
 
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Download a PDF version of the monthly report if you wish to print it out and keep for future reference.
 
 
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Whats coming soon
 
 
 

The future of advice? In additional to asking advisers to share their insights and opinions on what they believe the future holds for the next generation of financial advisers we are also asking providers as we believe we can get a different view from the other side of the fence. 

We would greatly appreciate if you could take some time to share your views so we can publish a full, comprehensive report and establish any common themes.

There are only five questions so it shouldn’t take too long (depending on how much you have to say of course!). 

You can complete this using the anonymous route but it would be really useful and help the credibility and integrity of this research, if you could also include your name & company so we can include this in the report too.

 
 
   
 
 
Wealth & money management awards
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