Trusted by 18,800+ UK financial professionals
Reach an audience that matters
Panacea helps product providers and asset managers build visibility, trust and measurable engagement with the UK adviser community through targeted distribution, trusted content environments and behavioural insight.
Why Panacea
Built to connect providers with the adviser community
Community
18,800+
GDPR-qualified financial professionals actively registered with Panacea.
Distribution
73%
Of on-platform intermediated distribution represented by firms in the community.
Client assets
£349bn
Client assets represented across advice firms within the Panacea community.
Targeting
Intent-led
Built using FCA permissions, market flows and real adviser engagement behaviour.
Feature
Audience & Reach
Panacea provides access to an opted-in community of 18,800+ UK financial professionals, including wealth and investment advisers, holistic financial planners, wealth managers, DFMs and specialist advisers across retirement, protection and portfolio solutions.
Benefit
A more relevant environment for engagement
- Provider-created content is the reason advisers join and return
- Your messaging sits in a trusted, independent context
- Content is distributed to advisers already active in research and planning
- Engagement is measured clearly through reporting and lead capture
Feature
Targeting & Intelligence
Panacea combines FCA permissions, market flows, first-party engagement and adviser behaviour to identify the firms and individuals most aligned to your objectives.
Benefit
More efficient, more focused engagement
- Focus on advisers most likely to place business
- Reduce wasted distribution and improve relevance
- Align targeting with real demand and behaviour
- Improve lead quality and campaign efficiency
Feature
Campaign Delivery & Reporting
Panacea supports visibility, engagement and lead generation through Bento Bulletins, targeted campaigns and real-time reporting to provide a clear view of performance and adviser interaction.
Benefit
Measurable outcomes and stronger internal confidence
- Maintain consistent visibility with relevant advisers
- Turn engagement into qualified, actionable leads
- Track performance through live reporting dashboards
- Demonstrate marketing value more clearly internally
Next step
See the audience and data behind Panacea
Explore the scale, composition and intelligence that underpin how Panacea helps providers reach relevant advisers more effectively.