Turn expertise into conversations advisers choose to hear
Panacea Conversations is a podcast series that enables providers to share insight, expertise and thought leadership through engaging discussions that advisers can listen to whenever it suits them.
Each episode is typically 20–30 minutes and can be recorded remotely, making participation simple for your team.
WHY PANACEA CONVERSATIONS?
Long-form content that builds stronger engagement
While articles are ideal for quick reading, podcasts give advisers the opportunity to spend more time with your experts and ideas. Whether discussing technical topics, regulation or business challenges, podcasts provide another way to build familiarity with your brand and demonstrate your commitment to supporting advisers.
Episodes remain available on demand through the Panacea website, creating a growing library of valuable content that advisers can discover and return to long after publication.
How it works
A structured process
1
Defining the conversation
We’ll work with you to agree the topic, develop promotional wording and prepare a set of engaging discussion points and questions.
2
Recording the conversation
Once the questions have been agreed and a suitable date arranged, we’ll record the conversation remotely via Zoom.
3
Editing and approval
We’ll professionally edit the recording and share the finished podcast with you for approval before publication.
4
Promotion
Your podcast will be published and promoted through the Panacea website, adviser communications and our social media channels.
5
Engagement reporting
We’ll provide reporting on engagement generated through Panacea promotions, giving you insight into adviser interest in your content.
PODCAST THEMES
Ideal conversation topics
- Technical and regulatory updates
- Adviser business growth and marketing
- Industry trends
- Interviews with subject matter experts
- Panel discussions and event highlights
COMMERCIAL BENEFITS
Why Panacea Conversations
- Showcase your expertise
- Strengthen familiarity with your brand
- Create evergreen content advisers can access any time
- Extend the value and reach of wider marketing campaigns
- Reach advisers already using Panacea for trusted industry insight
Next step
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