Communications for consistent adviser visibility
Panacea helps providers keep content in front of advisers via the regular Bento Bulletin email newsletter.
What are Bento Bulletins
Regular adviser newsletters built around provider content
Advisers sign up to Panacea to receive provider content in one place. Bento Bulletins bring that content together in a format designed to be easy to scan and return to regularly.
Unlimited placements within your package
Sent two to three times per week
Each issue contains seven to nine content snippets
Each snippet links directly to your full content or resource on your website
How it works
The process
1
Select content priorities
We work with you to identify the themes, articles and resources most relevant to your objectives.
2
Curate for distribution
Content can be selected by Panacea from material already on your site, or links can be provided by you on a regular basis.
3
Place content within Bento Bulletins
Your content is distributed through Panacea’s regular adviser bulletins, alongside other relevant provider content.
4
Drive traffic and engagement
Each snippet links directly to the full content on your site, helping increase visibility, site visits and ongoing engagement.
5
Engagement reporting
View what has been included in Bento Bulletins and how many clicks it has generated in real time via your partner dashboard.
How we deliver
Flexible content distribution support
Each placement is designed to make existing content easier to surface, access and measure.
- Content can be selected through regular review of partner websites
- Partners can highlight priority areas they want to promote
- Promotion can support product areas, thought leadership and sales aids
- UTM tracking can be added to links for campaign attribution
- Designed to be resource-light while maximising exposure
What you get
Outputs and support
Each placement combines content distribution, direct linking and measurable engagement reporting.
- Regular placement within a trusted adviser-facing bulletin
- Direct links to your own site and content hub
- Ongoing visibility beyond your own channels
- Resource-light content distribution support
- Reporting on engagement and click activity
Commercial benefits
What this delivers for visibility and engagement
More content value
Helps existing content work harder over time.
Broader visibility
Keeps provider content present between larger campaign moments.
Relevant traffic
Drives visits from advisers already engaging with content.
Stronger familiarity
Supports recognition through repeated adviser exposure.
Reduced reliance on own channels
Maintains adviser visibility without relying solely on your own email distribution.
Next step
See how website visibility extends adviser exposure further
Explore how partner pages, banner placements and on-site promotion help reinforce visibility beyond Bento Bulletins.