The audience behind the engagement
Panacea connects providers with a highly engaged, opted-in community of UK financial professionals. It gives partners access to advisers who are actively researching, evaluating and selecting solutions across wealth, investment and protection.
Core adviser segments
Holistic Financial Planners
Wealth Managers
Wealth & Investment Advisers
DFMs & Discretionary Managers
Protection Advisers
AR’s
Engaged audience
Advisers that choose to hear from providers
Panacea reaches advisers who have opted in to provider content and are actively researching, planning and selecting products — often at the point of client decision-making.
Targeting & market alignment
Built on real adviser behaviour
Our understanding of adviser buying behaviour — how they research, evaluate and select solutions — enables more precise targeting and more relevant engagement across key product areas.
Market coverage
Representing a significant share of on-platform distribution
Intermediated distribution
73%
Of all on-platform intermediated distribution represented by firms within the Panacea community.
Client assets
£349bn
Client assets represented across advice firms within the Panacea community.
Market assets represented
73%
Of total market client assets represented by the Panacea community.
Finscape data — Jan to Jun 2026.
Wrapper distribution
Distribution of Wrappers by segment (on platform)
Panacea’s audience reflects real on-platform activity across key adviser segments.
| Segment | Panacea gross flows (£) | Panacea Share | Live USers |
|---|---|---|---|
| AR of Holistic Financial Planner | £3.08 Bn | 60% | 2,135 |
| AR of Wealth Manager | £0.31 Bn | 72% | 173 |
| AR of Wealth/Investment Adviser | £0.14 Bn | 53% | 256 |
| DFM / Stockbroker | £6.40 Bn | 98% | 1,091 |
| Holistic Financial Planner | £9.43 Bn | 76% | 3,954 |
| Wealth Manager | £4.29 Bn | 90% | 1,971 |
| Wealth/Investment Adviser | £7.63 Bn | 69% | 2,384 |
| Total wrapper new business | £31.27 Bn | 77% | 11,964 |
Data is independently sourced from Finscape and cleansed quarterly against the FCA Register.
IA sector distribution
Distribution of all IA Sectors by segment (on platform)
Panacea’s audience also reflects significant market representation across IA gross flows and AUM.
| Segment | Panacea gross flows (£) | Panacea share | Panacea AUM (£) | Market share | Live users |
|---|---|---|---|---|---|
| AR of Holistic Financial Planner | £7.12 Bn | 60% | £35.86 Bn | 60% | 1,066 |
| AR of Wealth Manager | £0.68 Bn | 72% | £6.35 Bn | 80% | 119 |
| AR of Wealth/Investment Adviser | £0.29 Bn | 48% | £1.36 Bn | 45% | 102 |
| DFM / Stockbroker | £7.25 Bn | 99% | £29.38 Bn | 96% | 636 |
| Holistic Financial Planner | £23.31 Bn | 76% | £130.94 Bn | 76% | 3,892 |
| Wealth Manager | £9.45 Bn | 90% | £56.24 Bn | 92% | 1,607 |
| Wealth/Investment Adviser | £17.03 Bn | 64% | £99.65 Bn | 67% | 2,041 |
| Total IA flows | £65.14 Bn | 73% | £359.78 Bn | 74% | 9,463 |
Data is independently sourced from Finscape and cleansed quarterly against the FCA Register.
Next step
View how we target firms
See how we can build highly targeted adviser audiences using hundreds of data points for your precise audiences.